DESIGNESS is based in Tokyo. We design and direct to bring out that space identity by branding design with feeling the Japan-ness. The design has the cultural background and essence. Also by our designing of the creativity and innovation, resolve the company's problems with the global possibilities. And, we will continue to challenge to the future.
Etymology of "design" is a latin word "designare" meaning plans to represent the symbol. The "-ness" means to make an abstract noun representing the such as character and state, degree, act and case.
So, we have a "designess" as coined to mean character and state, degree, act and case of the design.
In Japan, there is a culture of environment means "MA”. "MA" have also conversation and position and not only spatial meaning. By design, we think that it can be made comfortable "MA" of country and region, language and religion, culture, company and family.
We think the "MA" have a spatiality and humanity, time. Comfortable space, people, time. Design is not only superficial, it must also be regarded essentially. Therefore, it is not only to be able to visualize the space and advertising, also has the power to be raised a comfortable "MA" to feelings of people or time invisible to the eye.
In other words, we think that "MA" means "designess". We design a object of character and state, degree, act and case comprehensively. And so we would like to comfortable by to shine oneself.